As wonderful as technology can be, it is and will always be a tool that “attempts” to improve the quality of life for the human being. As we support technology we must never lose the perspective that we are, in every way, supporting people. Often, the most important work we do is not about technology at all!
So how does a technology support organization strategically--and effectively--communicate with its higher ed constituents in an environment where we are bombarded with an overabundance of information and distractions competing for our attention?
You listen. You empathize. You build trust. You establish a meaningful rapport. Most importantly--you get creative!
During my 16 years at Bucknell University we, like all technology support organizations in higher ed, have been purveyors of change. Some of our clients embrace it, some resist it. Most clients are in the middle, seeking to understand why the change is necessary and what it means to them.
I look forward to sharing what we are doing at Bucknell to not only communicate technology changes/initiatives within our campus community, but how we build solid relationships in the process. My hope is by sharing our “best practices” others will do so was well, and we will all be the better for it!
